Inside the guide:

How to measure correctly

How to measure correctly

Step-by-step instructions for neck, chest & back measurements.

The 2-finger comfort rule

The 2-finger comfort rule

Learn the simple rule for a comfortable, perfect fit.

Common sizing mistakes

Common sizing mistakes

Avoid the most common errors dog owners make.

Special tips for every type of dog

Special tips for every type of dog

Puppies, fluffy coats, strong pullers and more.

Choosing the right collar width

Choosing the right collar width

Find the best width for comfort, style and safety.

A woman wearing a blue graphic t-shirt and glasses smiles next to a small scruffy light-colored dog with a purple patterned collar, in an indoor setting.

Hi, I'm Nicole

Every accessory is designed, cut and handmade from my workshop in Surrey.

My own dogs. Sydney and Timmy, test everything before I ever recommend it for yours.

Two dogs wearing bow ties sitting on a grassy lawn.

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There's one more little thank you...

As a thank you for joining the Urban Tails Pack, you'll also receive 20% off your first collar order alongside your free measurement guide. ♡

Two dogs wearing pink bow ties sitting on a wooden floor.
Two dogs sitting on a carpeted floor with a ball between them.
Our Jack Russell is on the small side and getting collars for her are hard to find (unless you get a cat collar), but again this is no problem for Urban Tails

Malcolm, Lily & Harvey

Verified customer